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Connect Iterable to Claude Code

Let Claude draft campaigns and update user profiles in Iterable. From the terminal, inside the sessions where you already work.

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How do you connect Iterable to Claude Code?

Claude Code reaches outside tools through MCP servers. To connect Iterable, you add a Iterable MCP server: a small hosted service that exposes Iterable's data and actions over the Model Context Protocol. With a custom connector we build for you, that is one command in the terminal, then an OAuth sign-in with your own Iterable account. No API keys pasted into config files.

claude mcp add --transport http iterable https://your-connector-url/mcp

Then run /mcp inside a Claude Code session to sign in. Add it with --scope project and the connector is checked into the repo for your whole team.

What can Claude Code do in Iterable once connected?

Full read-write Iterable access lets Claude draft a campaign, set the template and content, choose the list or segment, and queue it for your approval before sending. It can create or update user profiles, manage list membership, edit templates, and track custom events, so audience prep and campaign setup happen where your customer data already lives.

  • Draft an email, SMS, or push campaign, set the template and audience, and leave it for review
  • Create or update a user profile, including custom data fields and subscription preferences
  • Add or remove users from a list to build a target audience
  • Create or update a message template with subject line and content
  • Track a custom event or update a user's data to drive a journey
  • Schedule or trigger a prepared campaign after you approve it

One connector, every Claude surface

The connector we build is a remote MCP server, which is the same standard claude.ai and Claude Desktop use. Add it once and the same Iterable access works in Claude Code for you, in claude.ai for the rest of the team, and in Claude Desktop. One build, one set of permissions, one monthly plan covering all of them.

Build it yourself, or have it built?

If you live in the terminal, you can absolutely write your own MCP server against the Iterable API. The protocol is open. What you take on is everything around the happy path: OAuth token refresh, hosting, monitoring, keeping up when Iterable changes its API and when the MCP spec itself moves, and scoping write actions so an agent can never do more than you intended. We build Iterable connectors with separated read and write tools and approval gates on destructive actions, then host and maintain them so they keep working while you work.

Frequently asked questions

Does the same Iterable connector work in claude.ai and Claude Code?
Yes. It is one remote MCP server. Claude Code adds it with a single "claude mcp add" command; claude.ai and Claude Desktop add it as a custom connector in Settings. Each person signs in with their own Iterable account, so access always matches what that person can already see and do.
Do I need to host or maintain anything myself?
No. The connector runs as a hosted service we operate: we handle uptime, token health, API changes on Iterable's side, and MCP spec migrations under the monthly plan. Your side is one command in the terminal and an OAuth sign-in.
Is it safe to give a coding agent write access to Iterable?
Write access is scoped, not blanket. Read tools and write tools are separated, destructive actions like deleting or sending are gated behind your explicit approval, and the connector can never exceed the permissions of the Iterable account it signs in with. Revoking access is one click in Iterable.

More on the Iterable connector

Iterable connector for claude.aiBraze + Claude CodeCustomer.io + Claude CodeBrevo + Claude Code

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